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GDPR-Compliant Email Outreach
How to run email campaigns that respect privacy regulations.
GDPR Basics for Email
The General Data Protection Regulation (GDPR) affects how businesses can collect, store, and use personal data — including email addresses.
Key principles:
- Lawfulness - Have a valid reason to process data
- Purpose limitation - Use data only for stated purposes
- Data minimization - Collect only what you need
- Storage limitation - Don't keep data longer than necessary
Lawful Basis for Processing
For B2B email outreach, you typically rely on:
- Legitimate interest - For relevant business communications
- Consent - When explicitly obtained
Always document your lawful basis and be prepared to demonstrate compliance.
Local-Only Advantage
Outboxer's architecture supports GDPR compliance:
- No third-party processors - Your data stays on your machine
- Data sovereignty - Complete control over your information
- Easy deletion - Remove the app, data is gone
- No hidden transfers - Know exactly where your data is
Compliance Checklist
- [ ] Document your lawful basis
- [ ] Provide easy unsubscribe options
- [ ] Honor data subject requests promptly
- [ ] Keep accurate records of consent
- [ ] Minimize data collection
- [ ] Secure your local data
The Local-Only Advantage
Frequently Asked Questions
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